Working with your data or getting out and analyzing the competition for you, we know where to look to find the missed opportunities and create competitive advantage for you in each of your market segments. Focusing on your target buyer’s hot buttons and balancing great design with cost control, we program design solutions that yield the sales velocities and margins you are looking for.

Sales Winning Designs

Yes we have won many design awards, but the only one that matters is winning the sale and closing your customer. Our design approach is buyer focused. Through many years of experience, countless focus groups and the information we continue to learn through research about each targeted buyer group, we are able to create designs that respond to their unique wants, needs and desires. No matter what the price point we believe we can provide you the best combination of design and value to beat out the competition and delight your buyers.

Operations Friendly Construction Documents

Having worked side by side with operations and construction departments for the largest homebuilders in the country we know that an accurate, clean, clear and concise set of construction documents can directly affect your bottom line. We insist on working early in the design development process with your major trades to review all MEP routing and structural systems to avoid costly changes late in the process. Through value engineering with your team we ensure construction efficiencies in the design and structure of the final product. Our drawings tend to be more detailed than most, but we find that helps eliminate mistakes in the field. Working with your operations and estimating groups we can build take offs from our three dimensional model based construction documents and speed up your process considerably. We have worked with many levels of energy efficient and green building design solutions and can make sure that the necessary detailing is translated into your documents.

Lightning Fast and Flexible

Being able to turn on a dime and deliver new product designs within weeks not months is the difference between winning and losing in today’s economic climate. Whether it is retooling a poor performing community or making the decision to take down developed lots you don’t yet have product for, we can help. To that end we are able to offer Design Charrette services to our clients that yield product line design solutions in one week. We drop our design team into your office and work directly with your Sales and Marketing, Operations, Land and Construction leaders as a group to design plans and elevations for your new product line in a week. In your environment and with all your leaders in one room we streamline the decision making process and get buy-in from all stakeholders. From the design charrette we can roll right in to construction documents and fast track the entire process.

Photo Realistic Rendering

Our artistic team of computer renderers can take our three dimensional models of your new designs and turn them into realistic images for your brochures, web site and utilization on our mobile device applications. No longer will you have to chase down third parties for your rendering needs and delay projects while you try to get sign off on images from multiple parties. Our single source approach will streamline the process.

Color Consultation

The easiest way to make your architecture stand out from the competition is with thoughtful use of color that emphasizes your exterior detailing and adds variety to your streetscape. Let our designers help you with choosing the exterior colors and writing the anti-monotony codes for your next project.

Follow Through

At FEDesign we believe in lasting partnerships and want to ensure that the efforts we put into our product design with you are translated through to the customer as we all had envisioned. We will work with your team to walk and evaluate models and prototypes as they are built. We will work with your sales team to educate them on your new product offerings and teach them the feature/ benefit tie-downs we have incorporated into each design.